unsolicited concept by Edge9 Media for Baudie. not affiliated, built from public info, take-down anytime: marc@edge9media.com. illustrative framing, not their live campaign.
Named Wingwoman Ritual Campaign System: paid ads + email education + habit offer framing → higher repeat and category ownership, fewer scent-page browsers.
Book 15 minutes
Campaign system → profit

Offer framing + Meta ads + habit email = Wingwoman Ritual LTV, not scent catalog browsing.

Baudie already sells the patented Deodorant Enhancer® (Capri Seaside $22, Bundle of 3 $57, Discovery Set $47) with Spray / Wipe / Apply Deo on-site. This concept is the acquisition system that sells the daily wingwoman habit, not another scent-page click.

01 · Meta ad static / feed
BD
Baudie
Sponsored · 🌐
2pm fade is not a scent problem. It is a missing step. Spray. Wipe. Apply deo. Your deodorant’s wingwoman.
Baudie Capri Seaside product
Own the Wingwoman Ritual.
From $22 · Bundle of 3 $57
baudie.com Start the ritual
02 · Offer / sale ritual framing
Wingwoman Ritual offer concept
CAMPAIGN HERO · NOT A SCENT SKU
Wingwoman Ritual
From $22 · Bundle $57
  • Existing scents framed as daily habit (live SKUs)
  • Spray / Wipe / Apply Deo as the hero decision
  • Habit buyers, not scent-page tire-kickers
03 · Email education Day 0 → 21
InboxBaudie
Tonight’s ritual: Spray. Wipe. Then deo.
Baudie · to me
Welcome to your Wingwoman Ritual. Tonight is three steps, not another stick swap. Wipe matters. Your deodorant finally gets a chance to hold.
Open your first ritual guide →
Day 0 ritual Day 3 wipe check Week 1 scent fit Day 21 reorder
↑ Repeat / LTV

Paid traffic lands on a named habit path instead of six scent doors that stall at sniff-and-bounce.

Category ownership

Ads teach Deodorant Enhancer®. Landing sells one ritual decision. Email locks Spray / Wipe / Apply before reorder.

Wingwoman intact

Same Capri / Bundle / Discovery SKUs you already sell. New creative and nurture that own the habit category, not another deodorant aisle.

Wingwoman Ritual concept
Capri Seaside Baudie scent lineup Baudie bottles Deodorant Enhancer detail
Wingwoman Ritual · Concept offer

Wingwoman Ritual

Not deodorant. Your deodorant’s wingwoman. Same patented Deodorant Enhancer®. One named path for buyers stuck in stick-swapping and 2pm fade.
★★★★★ 2,600+ public product reviews · Capri Seaside live on baudie.com

Frames the bottles Baudie already sells as the campaign hero: paid creative that teaches the habit, a buy box that sells ritual (not scent alone), and email that educates then drives reorder.

From $22 Bundle of 3 $57 · Discovery $47 Live baudie.com pricing

Soft price stance from live baudie.com: single scent $22 (Capri Seaside and lineup), Bundle of 3 $57, Discovery Set $47. Used here as verifiable economics, not a new SKU invent.

Why this is not "another Capri Seaside pitch" You already sell scents, bundles, and Discovery. This concept sells the campaign system that makes the Wingwoman Ritual print: paid ads, habit offer framing, email education that turns first spray into reorder.

What the system mounts

  • Named Wingwoman Ritual framing on live Capri / Bundle / Discovery SKUs
  • Paid creative that sells Spray / Wipe / Apply vs scent browsing
  • Email nurture: ritual → wipe check → scent fit → reorder
  • Clear habit path that owns Deodorant Enhancer® category narrative
  • Brand line carried into ads and email: Not deodorant. Your deodorant’s wingwoman
  • Owner outcome: higher repeat, fewer scent-page browsers, category pricing power
See the campaign system above
Concept buy box only. Pricing mirrors live Baudie SKUs. Booking lives at the top and bottom of this page.

Distinct from what is already online

Live today

Scent doors, thin campaign glue

Homepage sells Capri Seaside, Sweet Muse, and the lineup as scent pages, plus Bundle of 3 and Discovery Set. Spray / Wipe / Apply Deo is on-site. Paid creative and habit email do not yet run as one Wingwoman Ritual profit system vs deodorant-aisle browsing.

This concept

Campaign system on habit LTV

One hero ritual decision for buyers stuck in 2pm fade, with ads and email built as part of the offer. Same bottles. Different path to qualified habit buyers, repeat, and Deodorant Enhancer® category ownership.

How it installs in 90 days

Owner-clear steps on SKUs and brand language you already own. Concept scope, not a live build.

01

Ritual offer framing

Name Wingwoman Ritual as the hero decision. Soft math stays verifiable against live Capri / Bundle / Discovery prices. Habit path stays clearer than scent doors.

02

Paid creative

Meta statics and cuts that sell 2pm fade vs the missing step, not generic deodorant vibes. Traffic lands on one ritual decision.

03

Email education path

Post-purchase sequence from first ritual to wipe check to scent fit to reorder so repeat is earned, not hoped for.

Edge9 Media · why this pattern

Creative systems that move the number, not just the mood board.

39% → 67%

Email opens lifted on a lifecycle rebuild (Edge9 proof pattern).

4.6×

Rebrand + email conversion lift on a DTC engagement.

5 clients / 5 mo

New client acquisition at ~50% lower cost in one growth run.

16 yrs

Creative direction across Disney, Marvel, Honda, Pixar, and DTC.

More at edge9media.com · Marc Chester

Want the Wingwoman Ritual campaign walked live?

We will open the system (ads → ritual framing → nurture) and the repeat / category math for Baudie. No pitch deck theater.

Book 15 minutes