Unsolicited concept by Edge9 Media for Baudie. Not affiliated. Built from public info. Take-down anytime: marc@edge9media.com. Pricing illustrative where noted.

Install Wingwoman Ritual for Baudie.

We give scent shoppers a clear daily-habit reason to take Spray, Wipe, and Apply Deo, using bottles already on your site. One ad path, one shopping page, and a short follow-up email. The goal: more orders that leave as a Wingwoman Ritual, not a single scent sniff.

BD
Baudie
Sponsored
2pm fade is not a scent problem. It is a missing step. Spray. Wipe. Apply deo. Your deodorant's wingwoman.
baudie.comStart the ritual
Baudie Capri Seaside Baudie bottles Baudie scents

Wingwoman Ritual

Someone shopping Capri Seaside or another scent is shown Spray, Wipe, and Apply as the Wingwoman Ritual. Bundle of 3 and Discovery Set stay on the site as the habit stack.

  • Capri Seaside · $22
  • Bundle of 3 · $57
  • Discovery Set · $47

Buying occasion and product path.

Someone shopping Capri Seaside ($22) is given a clear habit reason to take Bundle of 3 ($57) or Discovery Set ($47). Spray / Wipe / Apply Deo stays on the site. This is a daily ritual campaign for scent shoppers stuck in stick-swapping.

Scent-page browse

Shoppers can land on Capri Seaside or another scent and check out without a clear daily ritual that puts Spray, Wipe, and Apply next to reorder as one Wingwoman habit.

Wingwoman Ritual path

One ad, shopping page, and follow-up email that frame Spray, Wipe, and Apply as the same-order daily habit for scent shoppers, using bottles already on the site.

An illustrative habit basket, then the business question.

Prices below are public DTC references for an illustrative habit basket, not a measured result. Judge success on order value, conversion, and margin. Same-order habit stacks stay separate from later reorders.

Illustrative habit basket

Capri Seaside · single$22
Bundle of 3 · habit stack$57
Discovery Set · 6 x 10ml$47
Illustrative habit total≈ $57

Soft directional math from public baudie.com prices. Bundle of 3 is the illustrative habit checkout. Labeled illustrative on purpose.

Order value

Do more scent shoppers leave with Bundle of 3 or Discovery instead of a single sniff?

Conversion

Does the ritual path help or hurt checkout vs scent-page browse?

Margin

Is the fuller habit stack worth the creative and email cost of the install?

Later reorders and scent rotations are a separate question from same-order habit stacks on the first visit.

Baudie Wingwoman Ritual
Baudie Capri Seaside Baudie bottles Baudie scents Baudie Capri Seaside detail

What Edge9 installs

Wingwoman Ritual is the named system that gives scent shoppers a clear daily-habit reason to take Spray, Wipe, and Apply with Bundle of 3 or Discovery.

$3,000

What is included

  • Named concept + live campaign page for Wingwoman Ritual
  • 30+ ads for the ritual path
  • 1 to 3 email mini flow to scent shoppers or buyers who did not take the habit stack
  • Weekly check-ins for 30 to 45 days

We keep going only if order value, conversion, and margin clear a bar you set.

Book to decide on install
Unsolicited concept. Brand product prices illustrative.

Book 15 minutes to decide on the install.

The call covers how Wingwoman Ritual sits next to what you already sell, the $3,000 stack, and whether you want Edge9 to install it.

Book to decide on install